Picfare joins real estate business

THE Picfare Group of Industries has diversified its business with the proposed estate in Lubowa on Entebbe Road.

The new venture, Pearl Estates Ltd is the property development venture initiated in June.

The group has also launched new fashion organ cotton garments manufactured under the Freedum label, Kishor Jobanputra, the chairman announced this during a breakfast meeting at the Sheraton Kampala Hotel on Wednesday.

“We are taking the Picfare Group of Companies to new heights in terms of investment in plant, human resources, machinery brand building and a new venture in real estate.

“We believe the future of the country’s economy will depend on adding value to agricultural products. We are committed to adding value to our products to enhance the income from them for the growth of the country’s economy,” Jobanputra said.

“Our philosophy has been import-substitution and creating the demand by providing value for money products to the entire economic pyramid of the country, serving the need of consumers everyday and everywhere.”
Janat Mukwaya, the trade minister, called for vertical integration.

“There should be income for people to be able to buy the products you are offering them.

“If the farmers are offered incentives for their cotton they would produce more of it and ensure it is not taken by others, so you should offer them something,” the minister said.

Mukwaya asked parents to request the Government to finance the cost of uniforms for students because it was one of the reasons students dropped out of school